Copy, Print & Direct Mail
Small clients are often more likely than large ones to put some personality into their brand. With Delaware Savings Bank this was the case. Instead of coming off as stuffy, boring bankers, they were willing to be light-hearted and witty. Then just as these ads were running, and as some rather funny radio spots were being cast, our client was purchased by a very large bank. One that didn't put much personality into their brand.